Articles from MessageGears

MessageGears, the leading warehouse-native data activation and customer engagement platform for enterprise brands, is pleased to announce that Eugene Yukin has joined the company as Vice President of Product. In his new role, Yukin will lead MessageGears’ product vision and roadmap, bringing a deep background in B2C customer experience and marketing technology to deliver greater flexibility, personalization, and innovation for MessageGears customers.

MessageGears, the leading data activation and engagement platform for enterprise brands, today announced it has been recognized as a Validated Partner of Databricks, the data and AI company. The integration gives marketing teams direct, governed access to the Databricks Data Intelligence Platform. This ensures marketers can quickly and securely build and deliver tailored cross-channel campaigns that require no syncing of data, no data copies, and unlimited access to customer attributes.

MessageGears, the leading data activation and engagement platform for enterprise brands, today announced new capabilities in segmentation, campaign workflow, and data security that streamline marketing operations for enterprise teams. Updates include enhanced tools for faster audience building, a refined view of campaign elements, versioning control when coding dynamic content, and a powerful data preview access role for increased security.

MessageGears, the leading data activation and engagement platform for enterprise brands, today released findings from its recent survey to better understand how enterprise retail brands are managing customer data to ensure long-term success. The survey, produced in partnership with Hanover Research, provides insight into the current retail perceptions of customer data solutions, what feature sets and functionality matter most, and specific problems retail enterprise organizations are trying to solve.

MessageGears, the leading data activation and engagement platform for enterprises, today shared the trends it predicts will have the most impact on consumer brands in 2025: Marketing and IT teams will be more consolidated; there will be greater scrutiny around how dollars are spent; and no-code solutions will lose steam with leading brands.

MessageGears, the leading data activation and engagement platform for enterprise brands, today announced a partnership with Smartling, the leader in digital content translation and localization. MessageGears and Smartling joined forces to integrate Smartling’s LanguageAITM technology into MessageGears’ platform to streamline email localization and content personalization across multiple markets at Vimeo’s request.

MessageGears, the leading data activation and engagement platform for enterprise brands, today announced the release of its 2024 CDP report: What’s next for the customer data platform? The report, produced in partnership with Hanover Research, provides insights into the current enterprise perceptions of customer data platforms (CDP), what the feature set of CDPs looks like today, specific problems enterprise organizations are trying to solve with CDPs, and what CDP functionality is the most important.

MessageGears, a leading data activation and engagement platform for enterprise brands, today announced that it has been recognized as “one to watch” in the Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity executed and launched by Snowflake, the AI Data Cloud company.

MessageGears, the only warehouse-native customer engagement platform built for enterprise brands, today announced its evolution into a full data activation and engagement platform. This milestone transforms how enterprise brands can unify, activate, and engage customer profiles—directly from their cloud data warehouse. As brands increasingly seek to unify customer data across channels, MessageGears provides an end-to-end secure and scalable solution—eliminating the need for separate customer data platforms (CDPs), email service providers (ESPs), and customer engagement platforms (CEPs).

MessageGears, the leading data activation and engagement platform for enterprise brands, today announced its latest product innovation: campaign prioritization powered by real-time, unified customer profiles. This breakthrough technology enables marketers to leverage real-time insights from dynamic customer profiles within their data warehouse, enhancing segmentation and personalization across channels.

MessageGears, the leading data activation and engagement platform for enterprise brands, today announced an enhanced integration with Jacquard, the enterprise tooling for brand messaging that resonates everywhere. With Jacquard, marketers can generate trusted content at scale that builds and sustains brand affinity while enabling lifecycle marketing. Jacquard provides expertly calibrated language, while enabling continuous experimentation and optimization of live campaigns.

MessageGears, the leading data activation and engagement platform for enterprise brands, today announced it has been named to the 2024 Inc. 5000 list of fastest-growing private companies in America for the fifth year.

MessageGears, the leading data activation and engagement platform for enterprise brands, today announced it has successfully achieved Google Cloud Ready - BigQuery Designation. The native integration with Google Cloud’s BigQuery provides marketers with direct access to data in the BigQuery environment. The integration empowers businesses to build a composable Customer Data Platform (CDP) centered around BigQuery, in turn offering a cost-effective alternative to traditional packaged CDP solutions. This composable setup leverages BigQuery’s capabilities to manage and analyze large datasets while keeping data at rest. Additionally, the integration supports advanced audience segmentation and real-time data activation through MessageGears for personalized customer engagement.

MessageGears, the leading data activation and engagement platform for enterprise brands, today announced enhancement of its analytics suite to provide comprehensive insights into customer behavior and campaign performance directly from an enterprise’s data warehouse. Direct access to the data warehouse gives marketing teams no-code access to analyze their customer behavior and performance of marketing campaigns – without reliance on BI or analyst teams. MessageGears’ analytics empowers marketing teams to respond quickly to customer behavior, reduces dependence on other internal teams and drastically improves data security.

MessageGears, a leading data activation and engagement platform for enterprise brands, today announced a native integration with Snowflake Cortex AI, Snowflake’s fully managed large language model (LLM) and vector search service. The integration will enable enterprise brands to more quickly and efficiently leverage advanced generative AI capabilities for audiences and journeys, as well as for campaign creation, activation and measurement. MessageGears is a leader in adopting Cortex AI as one of the first customer engagement platforms to launch an integration.

MessageGears, the leading cross-channel engagement platform for large consumer brands, today announced the integration of its native mobile push SDK and direct data access capabilities. MessageGears is the only customer engagement platform on the market that connects natively to an enterprise brand’s internal data cloud. This approach significantly reduces cost, increases speed, and delivers much richer cross-channel personalization – and that now fully extends to mobile push.