On December 18, the 5th 1218 Global Merchants Festival and Annual Brand Investment Case Ceremony commenced in Gaochun District, Nanjing. Supported by the China Association of Small and Medium Enterprises and organized by the Dashangzhidao Investment Group, the event was co-organized by various entities including the Industrial Investment Professional Committee of the China Association of Small and Medium Enterprises, with over 1,800 guests from diverse sectors in attendance.
Shu Min, the initiator of the 1218 Global Merchants Festival, chairman of the organizing committee, and chairman of Dashangzhidao, urged entrepreneurs in his speech to embrace their missions and champion the spirit of entrepreneurship in the new era. He highlighted that the festival, founded by Dashangzhidao in 2019, is dedicated to "vigorously promoting the spirit of reform and opening up, and upholding the flag of the new era of reform and opening up."
With the core principle of "China invites global investment," the festival has established five empowerment systems—industry, resources, investment promotion, communication, and investment—linking local industries with brands, investors, and entrepreneurs. This initiative has created a positive impact across enterprise, industry, and societal levels, becoming a flagship event in the brand investment sector.
Wang Xin, a renowned investment promotion expert, industrial investment mentor at the China Association of Small and Medium Enterprises, and co-founder of Dashangzhidao, noted that the festival emphasizes connection, empowerment, and value, fostering an altruistic mindset. Through its integrated investment promotion system of "Integrate, Invite, and Invest," Dashangzhidao empowers more businesses to achieve investment growth and stimulate investment activities.
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