SAN DIEGO, CA / ACCESSWIRE / January 3, 2025 / Brian Tracy, the well-respected self-development author, and motivational speaker, and Medhat Zaki, entrepreneur, and speaker, have collaborated to create a bestselling booklet on the importance of businesses building brand trust:
Beyond Recognition: The Art of Unshakeable Lasting Brand Trust
This is different from other books on the subject as it tells the personal story of how Zaki was able to transform his early businesses by developing brand trust - a decision that he has never regretted and one that Tracy wholeheartedly supports.
Zaki said "I reached a point of no return with my early businesses. Suddenly all my customers had disappeared due to something beyond my control. In this moment of crisis, I took some time out to assess the situation and determined that I didn't have solid brand trust. Steve Jobs said that ‘a brand is simply trust' and at this point, I realized that trust was the crucial element to successful branding and differentiation".
The booklet from Tracy and Zaki aims to inspire businesses of all sizes and markets. It contains insights and strategies used by Zaki who developed them over decades of building, losing, and rebuilding trust with various businesses.
The New Rules of Trust
Beyond Recognition is not just a "concept" type of booklet. It is full of practical examples of how Zaki was able to turn his businesses around and the exact methods he used. The modern trust paradox is explained and how businesses can develop the strongest trust bonds using digital marketing tactics rather than just relying on personal interaction.
Zaki explains that trust is verified through digital footprints these days rather than physical presence. Businesses must be consistent across all of the digital marketing channels that they use. Using the strategies in the booklet, a business can build trust at scale that still feels personal to each individual.
The Three Fundamental Shifts in Business Trust
There are three fundamental shifts in business trust that businesses need to grasp according to Zaki:
From Local to Global Verification
From Transactions to Relationships
From Control to Collaboration
Business owners must understand that these are not simply trends or temporary changes. They represent a permanent transformation on how to build trust in the modern era and how to leverage it for success.
No longer is it enough to use the traditional trust-building methods of providing excellent service, over-delivering, and building personal relationships with clients. Also, the reliance on professional credentials such as formal qualifications and trade certificates is not sufficient.
The Three Pillars of Modern Trust
So how should businesses move forward with building trust? Zaki recommends the three pillars of modern trust which are:
Authenticity - The Power of Real Stories
Consistency - The Foundation of Lasting Trust
Value-First Mindset - The Trust Accelerator
These are all powerful pillars on their own, but their true power emerges when businesses can combine them to work together. The booklet provides details on how to integrate each of these into a business.
Zaki stated "The goal of this booklet is to help businesses transform into a trust-powered engine of growth. Trust isn't just another asset in today's business landscape - it's everything. Welcome to the trust revolution."
Business Details
Brian / Medhat Company
Booklet - https://lmy.de/FaPbB
Contact details: info@medhatzaki.com
Website - https://medhatzaki.com/
SOURCE: Brian/Medhat Company
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